High Fever Woes

My little 3-year-old has been running high fevers on and off, since he turned 3. I'm worried about him whenever he runs high fevers. His little body will burn so hot it hurts to touch him. I've tried sponging him, but it doesn't seem to help much. He doesn't like to be sponged too, which makes the task even more difficult. The last time he ran a fever, he ended up with a runny nose, cough, and ear infection. He had never had an ear infection before he turned 3 too! Oh well! Hopefully, the fever woes will leave him alone after a while!